What the heck is going on in our industry ladies and gentleman? The last 2 years have been nothing short of an Alice-in-wonderland-like trip where up is down and down is up and everyone is actively trying to find new ways to protect their health through their food intake — and for good reason. Covid-19 has rocked our world in a way we haven’t seen before. As a result, it has forced us all to begin searching for answers regarding how to improve our natural immunity, shed weight that might be causing poor health or toxins that have been compromising our ability to be resilient to viruses like Covid. Due to the increased awareness about food and it’s benefits, we’ve personally seen an uptick in our user-base and request for nutrition analysis over the last couple years. The demand has been astounding, customers want to know what is in their food. And the urgency for this service has come to our attention as well. But why? Because it’s coming to a point in our society where customers won’t visit a restaurant that doesn’t share the nutrition information on their menu, and it’s had effect on restaurant traffic.
What began as a regulation from the FDA for restaurants having 20 locations or more has trickled down to our independents as a demanded service amongst their regular customers. As a company that provides everything from nutrition analysis for restaurant menus to online nutrition calculators for restaurants, we have seen the evolution of the demand for nutrition information first-hand. Clunky PDF copies of nutrients on a separate webpage on the restaurant site just aren’t doing it anymore. (Try reading that on a mobile device). Customers want a more seamless experience in their quest for nutritional transparency from the restaurants they frequent.
Increasing Restaurant Traffic
Once nutrition information has been provided via MenuCalc onto a restaurant menu or via a custom nutrition calculator created for restaurants, the time spent fielding nutrition questions by phone or in-person significantly slows. What once was a tedious undertaking has now become a must-have in the restaurant world. Willy’s Mexicana Grill is one of our clients who swear by their custom nutrition calculator created by MenuCalc. You can view that here.
Willy’s owners and employees reported a remarkable drop in customer questions regarding the combinations available in their menu once they premiered the “Mexicalculator”. This menu nutrition calculator allows Willy’s customers to not only view the menu nutrition information but also see how the nutrition changes with the removal or addition of an ingredient. Prior to this nutrition display upgrade, customers were calling in asking what the nutritional values were when a tortilla was removed or one meat was swapped for another. It was a daily occurrence. Now, they rarely receive a nutrition question and are praised for the improved user experience, which has in-turn resulted in more traffic.
What Are You Waiting For?
So if you want to give the customer what they’re looking for, they’re looking for menu nutrition information. And if you’ve noticed a stall in your traffic, it might be because you aren’t providing it. Are you ready to take advantage of the technology that allows you to meet customer demands and improve your traffic? We bet you never thought it would be nutrition analysis, did you? Contact us! We’ll get you on your way to more customers in no time.